THE MODERN COSMETICS

Luxembourg-based sustainable beauty brand that believes in transparency and positive impact

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STYLISH ESSENTIALS

Where simplicity meets stunning results. We've curated a collection that transcends trends – focusing on the essentials that accentuate your unique radiance.

Where happy hair days begin


Our solid shampoos are more than just a plastic-free alternative — they’re a conscious choice for healthier hair, a cleaner planet, and a more transparent beauty industry.


Every ingredient we use has been carefully chosen for its quality and purpose — no fillers, no unnecessary additives, just clean, effective formulas that respect both your hair and the planet. Our shampoos are made with natural, nourishing ingredients that care for your scalp and strands, while being gentle on the environment.

Haircare

the Frughy brand...

Luxembourg-based sustainable beauty brand that believes in transparency and positive impact.